WHO Health Systems Library
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Drug Promotion - What We Know, What We Have Yet to Learn - Reviews of Materials in the WHO/HAI Database on Drug Promotion - EDM Research Series No. 032
(102 pages)

Table of Contents
View the documentAcknowledgements
View the documentExecutive summary
close this folderIntroduction
View the documentBackground to the project
View the documentDevelopment of the drug promotion database
View the documentDatabase entries
View the documentPotential data users
View the documentReviews of database material
View the documentMethodology
Open this folder and view contentsReview 1. What attitudes do professional and lay people have to promotion?
Open this folder and view contentsReview 2. What impact does pharmaceutical promotion have on attitudes and knowledge?
Open this folder and view contentsReview 3. What impact does pharmaceutical promotion have on behaviour?
Open this folder and view contentsReview 4. What interventions have been tried to counter promotional activities, and with what results?
View the documentFinal conclusions
View the documentReferences

Database entries

Depending on the source of the material, each entry has been catalogued in some or all of the following fields:

- Author

- Title

- Source (address, e-mail address etc of group/organization producing the material)

- Web site addresses where available, including sites where journal articles that are available online can be obtained

- Abstract

- Keywords

- Date material produced (for journal entries complete identifying data e.g. year, journal volume and page numbers).

Entries on studies that generated new data and/or reported specific methodological designs include notes on strengths or potential weaknesses in how the study was carried out and the limitation in the generalizability of the results.

Entry content is described in two ways: through keywords and also by putting each entry into one or more 'groups'. These groups are an additional method of broadly describing the main topics covered by the entry. A step-by-step demonstration of searching the database is included on the web site to assist users.

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Last updated: May 4, 2012