• Health professionals
Doctors, pharmacists and other health care workers will be able to see what promotional techniques the pharmaceutical industry uses, and how promotion influences the choice of drugs and the appropriateness of prescribing.
• Health professional associations
These groups can use the database to see what guidelines other groups have adopted for interaction between health professionals and the pharmaceutical industry to help them formulate policies.
• Governments and other regulatory bodies
The database will enable regulators to see what methods have been tried to control promotion and their successes and failures.
• Academic researchers
The database enables researchers to see which promotional issues have been investigated, the methodology others have used and what areas are priorities for further research. In addition, they can look at trends in promotion over a 30-year period.
The database will be a valuable source of information for those who teach medical and pharmacy students, nurses and other health science students about the influence of drug promotion.
• Consumer organizations
These groups can use the database to help them lobby for effective control over pharmaceutical promotion and to help educate consumers and patients about the influence that promotion has over the choices that health professionals make. They can also use the material to become better acquainted with emerging issues.
• Pharmaceutical industry
Pharmaceutical companies will be able to see what criticisms have been made about their promotion in order to help them develop better internal controls. The database will also help pharmaceutical industry associations to strengthen their voluntary codes.
• Public and private sector payers, and providers of development aid.
These groups can see how promotion affects drug use and, therefore, drug costs.